The Need of GDPR
The GDPR works around providing a regulatory infrastructure to prevent data theft and promote competition among businesses. Almost every year there are reports of data breaches, and with many of these companies holding a global position of influence, the theft of data can affect millions around the world. By having a regulatory system in place that gives people specific rights to their data, people may feel relieved that they have some control in how their data are used. The GDPR supports this and outlines for businesses exactly the implementation.
Data Protections and Rights
The GDPR maintains its priority around protecting personal data, especially personally identifiable information: IP addresses, GPS coordinates and locations, usernames, or cookies, among others. It also outlines specific rights that individuals enjoy regarding their data. Businesses must adhere to these protections and rights or possibly face fines.
Under the GDPR, data protection involves businesses providing privacy security procedures and technologies and reporting any data breaches to law enforcement. The GDPR encourages businesses to seek out technologies and practices which can secure the privacy of users, customers, and visitors. This can involve encrypting data, minimizing the data needed, or other properly vetted ideas that have followed through with mandated data protection impact assessments. However, no security is perfect, and it is possible for data to be stolen. In the cases of compromised data, businesses must alert the proper law enforcement agencies about the occurrence.
The GDPR grants individuals certain rights to give them control over their own information. These rights include the right to request data, the right to move data to a competitor, and the right to delete data. Businesses may find that meeting the requirements of the second right difficult since data files must be compatible and easy to move. Businesses will also need to adapt quickly to market influences in order to maintain preference over the competition.
The GDPR further requires that businesses obtain consent from visitors before collecting or using any data. This is in part a way for visitors to be informed about their rights to privacy and protecting their information. If there are any changes with how data are collected or used, then businesses must obtain consent again. GDPR requires obtaining consent to be distinguished and noticeable.
For help with complying to GDPR regulations, PointClick Technologies can help. Please contact us for more information.